PROCESS — HOW A PROJECT MOVES.

Every project moves through the same five stages. No exceptions.

Every project moves through the same five stages. No exceptions.

Every project moves through the same five stages. No exceptions.

From first brief to launch, every decision point, deliverable, and timeline is fixed in advance — not discovered along the way.

5

STAGES

20 DAYS

TIMELINE

3

DECISION POINTS

1

REVISION ROUND

SCROLL

01 — DAYS 1–3

Scope & Architecture

Scope & Architecture

Scope & Architecture

We translate your brief into a confirmed sitemap and technical architecture before any design work begins.

Sitemap + Technical Brief

Scope & Sitemap Approval

02 — DAYS 4–9

Design System

Design System

Design System

Your full visual system is built — type, color, spacing, and key screens — establishing exactly how the finished site will look and feel.

Full Visual System + Key Screens · Design Approval

03 — DAYS 10–16

Build

Build

Build

The approved design is engineered into a fully responsive, functioning site on a private staging link.

Responsive Staging Build

04 — DAYS 17–18

Review & Refinement

Review & Refinement

Review & Refinement

You review the staging build in full and request changes within a single, structured revision round.

Structured Revision Round · Final Approval

05 — DAYS 19–20+

Launch & Support

Launch & Support

Launch & Support

The site goes live, followed by a 30-day Standard or 90-day Founding Partner post-launch support window.

Live Site + Support Window

BEFORE STAGE ONE.

Here’s exactly what happens between your application and Day 1.

Here’s exactly what happens between your application and Day 1.

WITHIN 24 HOURS

You hear directly from the person who’ll build your site — not a queue, not an automated reply.

WITHIN 48 HOURS

A short call, or a written scope summary if you’d rather keep it async, confirming exactly what’s included before anything is signed.

ON AGREEMENT

Stage 01 begins and the 20-day clock starts — not before.

Apply for a Founding Partner Slot

APPENDIX — WHERE THE SYSTEM FLEXES.

You said no exceptions. Here’s exactly what happens when something doesn’t go to plan.

You said no exceptions. Here’s exactly what happens when something doesn’t go to plan.

LATE FEEDBACK

“What if I don’t respond within a review window?”

“What if I don’t respond within a review window?”

The 20-day clock pauses, not cancels — it resumes exactly where it left off once you respond.

The 20-day clock pauses, not cancels — it resumes exactly where it left off once you respond.

SCOPE CHANGES

“What if I want to add pages or change direction after approval?”

“What if I want to add pages or change direction after approval?”

Additions after Design Approval are scoped and quoted separately, protecting both your timeline and your price.

Additions after Design Approval are scoped and quoted separately, protecting both your timeline and your price.

EXTRA REVISIONS

“What if one revision round isn’t enough?” — Additional rounds are available at a fixed per-round rate — never open-ended hourly billing.

AFTER SUPPORT

“What happens after the 30 or 90-day support window closes?” — Ongoing maintenance is available on a simple monthly retainer — no obligation, no penalty either way.